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Randolph Sunglasses

Site Redesign

The Randolph Sunglasses brand needed a facelift and a new positioning to unify its brand identity. True to the Randolph's roots in aviation, we brought to life the concept of owning the sky. Along with a site that pushed this concept, we developed a Test Flight program that allowed customers to try on frames at home, and social promotions that revolved around taking "skyfie's," or selfies of customers wearing Randolph frames with the sky as a backdrop.

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